|UCE/SPAM Policy and Compliance|
As an online service that enables the broadcast of email newsletters, is very sensitive to issues regarding unwanted emails and SPAM. We work with all of our customers to make sure they understand and abide by common principals of email protocol and "opt-in" policy.
Newsletters, by their nature, are best used only as "opt-in" communications between a company and its customers and an organization and its members. Unlike other forms of direct marketing, newsletter marketing is often used as a tool for educating and building long-term bonds with customers. However, the service can also be used for prospecting and more traditional direct mail marketing. In these cases, works with its customers to ensure they are working with valid "opt-in" lists that have been provided by reputable sources and we make sure these sources are identified to us and to the recipients of the newsletter.
SPAM and Policy Abuse
We take the issue of unwanted email seriously and provide many powerful tools within our technology to help assure and enforce the "opt-in" nature of the service. These tools include: Embedded subscribe/unsubscribe box, instant remove link at the bottom of every message, and opt-out protection.
The default layout of every newsletter includes an easy to use subscription management module. This is a form that sits within the page allowing subscribers to easily add or remove their email address from the newsletter list.
Instant remove link
In addition to the subscription module, at the bottom of every email sent, recipients have a one-click option to remove themselves from the list. A single click on this link will instantly remove their email address and prevent future correspondence.
When an email address is removed, the system remembers exactly who opted-out and can prevent this person from being mistakenly re-added to the subscriber list. This protects the subscriber and enforces the opt-in policy to which the newsletter publisher has agreed to abide.
Despite all of these precautions and policies, there remains the possibility that a customer will send emails to a person (or a list of people) who will view the email received as un-welcomed solicitation or unwanted email. In some cases this may be due to a misunderstanding between our customer and the recipient. In other cases this may be due to an abuse of our email policies. As a first step, we encourage email recipients to first consider if they are indeed part of the "opt-in" email list that this publisher has used. If not, and in light of these potential problems, a special email box has been reserved for reporting SPAM mail and policy abuse. To file a report, send an email to abuse@PulpFusion.com